Manufacturer's Suggested Retail Price (MSRP),
or Sticker Price, is the "suggested" price of the vehicle and
includes additional information about the vehicle such as accessories.
You'll find this sticker posted on the window of the car at the
MSPR is a suggested price only and has usually been marked up
with dealer installed options.
As with ADP, you probably won't want to pay the MSRP and you
definitely want to know dealer cost before committing to a price.
MSRP is a suggested selling price. You are not obligated to