Manufacturer's Suggested Retail Price (MSRP), or Sticker Price, is the "suggested" price of the vehicle and includes additional information about the vehicle such as accessories. You'll find this sticker posted on the window of the car at the dealership.

MSPR is a suggested price only and has usually been marked up with dealer installed options.

As with ADP, you probably won't want to pay the MSRP and you definitely want to know dealer cost before committing to a price.

MSRP is a suggested selling price. You are not obligated to pay it.